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I magazine USA hanno scoperto i mobile codes

[Glamour] the Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content through mobile codes. For example, readers intrigued by the pop star Rihanna — and who want to know more — can use their phones to interact with a Facebook logo on the September cover issue and access a video of the singer answering questions about her life. Inside the issue, they can point their phones at more logos to learn about discounts, giveaways and other offers from the magazine and advertisers.

New York Times