Pare che ormai ci sia un'inflazione di chief qualunquecosa. Roba che se non ne hai almeno un centinaio - e con benefit imperiali e ius primae noctis - sei una società di secondo piano.
The rot starts at the top. Not that long ago companies had just two or three “chief” whatnots. Now they have dozens, collectively called the “c-suite”. A few have more than one chief executive officer; CB Richard Ellis, a property-services firm, has four. A growing number have chiefs for almost everything from knowledge to diversity. Southwest Airlines has a chief Twitter officer. Coca-Cola and Marriott have chief blogging officers. Kodak has one of those too, along with a chief listening officer.