Il calo della pubblicità nel mercato USA (il calo sul mercato totale è frazionale, -0,4%, ma c'è):
According to VSS’s Mid-Term Forecast, leading the downward trend are the Newspaper Publishing segment estimated to contract by 16.2% in 2009 (vs. -13.5% in 2008), followed by Broadcast Television projected to decline by 9% in 2009 (vs. -0.5% in 2008). Consumer Magazine Publishing is expected to decrease by 8.5 % (vs. -6.8% in 2008), closely followed by Broadcast & Satellite Radio projected to drop by 7.2% this year (vs. -5.8% in 2008).
VSS via MediaWatch