La News Corp ha fatto fare uno studio su le persone che usano l'iPad in rapporto al Daily, il giornale per iPad su cui Murdoch ha investito un po' di soldini. I risultati sono abbastanza agghiaccianti.
The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily’s content is lacking, that superior content is available elsewhere online for free and the expectation that apps are purchased through one-time transactions, as opposed to the recurring subscription model The Daily employs".
Romenesko (Poynter) qui il PDF
